About Healthy Choice

Healthy Choice is a brand name of refrigerated and frozen foods which is owned by ConAgra Foods, Inc. According to ConAgra's official corporate history, it appeared after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. After that he was forced to a healthy diet and came up with the idea of a line of healthier frozen foods. ConAgra now sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn. In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between 90 million to 100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs.

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